What was in your pockets seven years ago today? Maybe your keys, your wallet, some spare change—but not a smartphone.
As unbelievable as it sounds, it’s only been seven years since Steve Jobs announced the launch of the first iPhone at the 2007 Macworld convention and nearly six years since the first commercial release of Android in 2008. Yet today, there are more mobile devices than people. Personally, I feel blessed to have witnessed much of this seismic shift first-hand—not just as a mobile junkie, but as part of a company that has played its own part in this revolution.
They say 2013 was the year of Mobile—but really, it was the year of Conduit Mobile. Since our launch in 2010, we have evolved into the world’s leading do-it-yourself app creation platform. We now power more than 600,000 mobile apps, with over 3,500 apps generated each day. Our publishers collectively engage over 10 million daily active users.
In response to this phenomenal growth, I am very pleased to announce the relaunch of Conduit Mobile as Swiftic™ — a new, distinct brand. Why fix what ain’t broke, you ask? The answer lies in our very success. Today, 70% of our customers are small and midsize businesses, and our most popular features, like coupons and loyalty cards, are business-oriented. Our relaunch reflects our commitment to providing innovative mobile solutions for businesses of every kind, giving them the tools they need to become an integral part of their customers’ mobile lifestyle, and helping them to thrive in today’s digital world.
What’s in a Name?
Our new name, Swiftic, embraces our Conduit Mobile heritage while reflecting our new small business-focused brand. Swiftic was born from “Conduit Mobile,” and it’s simple, snappy, and memorable—just like our platform. It also stands for “Companies in Motion” because that’s what we do: We give business owners the tools they need to propel their businesses forward.
Our new Swiftic logo captures our mission: to help small business owners connect with their customers in a mobile-driven world. The M badge reflects our leadership in mobile technology, while the two Os represent businesses and customers. As a symbol of partnership, the Os are connected by a curve resembling a smile—the epitome of what we like to call a Swiftic Moment.
The Swiftic Console
Along with a new name, logo, website, blog, and social campaign, we are also introducing a revolutionized version of our platform. The Swiftic Console—an all-in-one platform for creating, editing, managing, and promoting apps—provides publishers with a sleek and simple interface and an enhanced experience that makes it easier than ever before to create a professional-grade app.
The Swiftic Console is filled with more tools than ever before for customizing your app, engaging your users, and promoting your business. On the design side, you can customize your app with an expanded selection of colors, icons, layouts, styles, and backgrounds. The new platform also offers you additional opportunities for e-commerce, building on our partnerships with Amazon, MyCheck, Online Ordering, and Bringg. Finally, the Swiftic Console includes our new Marketing Genie, a comprehensive marketing resource center designed to help you promote your app, get more downloads, and attract new customers—both online and offline.
But don’t take my word for it. Check out all the Swiftic Console has to offer in Product Manager Tali Gonen’s blog post.
A big shout-out goes to our product and marketing teams for their amazing job on the new platform and brand. But mostly, I want to thank our publishers for believing in our product and for working with us to help it grow. Together, we have helped break down the technological and economic barriers that once limited mobile growth. It is inspiring to see so many people—many of them with no tech background and little time to spare—applying their will and creativity to make beautiful mobile apps that are downloaded and used every day all over the world.
With the launch of Swiftic, it is you, our publishers, who will continue to push us to improve, building a better product, better tools, and a better overall experience for publishers and users alike. We’ve given you the platform—now it’s up to you to decide how you want to use it. We can’t wait to see what you come up with next.